With technology going at a fast rate a digital marketer needs to consider using a digital campaign for advertisement. The reason why digital marketers should use video is because people can identify with a product more visually. Also, it helps the consumer to choose a brand that they should get. “In a nutshell, the research into the marketing potential of user-generated video content indicated that the highest performing user-generated product reviews contained many of the sales effective elements seen in professionally-produced television commercials. Additionally, rates of presence of many of these elements were greater than those typically seen in the rival digital format of banner and rectangle display ads. Really, that should come as no surprise to anyone” (Christopher Rick, 2010). If a the consumer see something visually nine times out of ten the consumer would buy it. When doing this assignment it really interested me that video plays a very big role on an advertisement campaign.
What makes the first video effective is that Gene Kelly in the film is happy, and he is expressing his love for his Volkswagen. The link for these ads was more of a page link or URL link. With the second video with the Moto Razor phone has more of an artistic and creative motivation behind the commercial. To me the second commercial is saying that you can use the phone at any event in your life, and those who use this phone will be satisfied. These two videos are using a lot of social integrations, and with these two commercials getting out to the masses with their advertisements through digital video is a very profitable idea.
Reference:
Christopher Rick(2010, October 16) The Power Of The User Generated Video Product Review. Retrieved from http://www.reelseo.com/user-video-product-reviews/
Golf - Singing in the Rain
http://www.youtube.com/watch?v=jLOuDbsJNaE
Michel Gondry Moto Film
http://www.youtube.com/watch?v=HIT90tk_71c
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